Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

What is Search Engine Marketing?

SEM is an approach to marketing that leverages the power of the search engines to drive qualified traffic to your web site. Traffic from a search engine is important because these kinds of visitors are on a directed search. They are looking for something right now, is that something your product or service?

Why Do I need Search Engine Marketing?

Most web site visits start with with a potential visitor to your site searching for something of interest to THEM in a search engine. Google is the most popular search engine and delivers two to three times the traffic delivered by Yahoo. If searchers cannot find your site in the search engines then your site will receive fewer visits than it could have if your site was easier to find. The more visitors you get to your site the more people you have the opportunity to do business with.

Search Engine Optimization

Yes, your site is well conceived, interesting and attractive. Unfortunately, that's not all that it takes. Poor coding, inattention to file sizes and human error work against you. Any of these "bugs" will cause inconsistencies within browsers and operating systems and make your site load slowly, then ultimately "crash or hang-up".

Further, if your site is indexed in search engine returns, it's often buried beneath hundreds of other similar websites. Clean it up and get to the top with internet marketing and SEO. There's nothing esoteric or creative about our search engine optimization services. Any good designer, developer or enabler will be familiar with our standards and methods. But knowing them does not always mean having the time or inclination to apply them.

Let us do the dirty work for you. We'll get down in the trenches to apply the principles and practices needed to best present your web content. We guarantee clean, efficient code to function in all targeted browsers while optimizing for top ten search engine rankings.

What Elm City Computing can do for you!

Building a website to market your product or service is only the first step in marketing on the Internet. As they say in real estate the key to sales traffic is: Location, Location, Location. When it comes to your Internet storefront the most desireable location is a high ranking in the major search engines (Google, Yahoo and MSN). Our proven approach will help you achieve two things:

  1. Higher page ranking
  2. More qualified leads

We have been able to achieve consistant high rankings because we optimize for the pain. Your product or service fills a need. We develop an SEO strategy that addresses our client's needs by highlighting how your company deals with your client's pain.

Initial SEO Engagement

  1. Needs Analysis
  2. Target audience review
  3. Keyword selection and analysis
  4. Meta-tag selection and analysis
  5. Review exisiting site against established needs
  6. Recommend SEO changes to site
  7. Manage changes to your website
  8. Peer linking submissions
  9. Build a Google site map of your whole site including all sub-folders
  10. Submit to Google for verification

Ongoing SEO Maintenance

  1. Web Analytics review
  2. SEO page adjustments based on Analytics review
  3. Updated peer linking

Ethical search engine optimization (SEO) ensures long-term success. The magic in making a site rank well lies in the site's readability. Websites that are easy to read and navigate have a better chance of ranking well. Our approach is to help our clients plan an SEO strategy that takes into account their marketing drivers, their sales needs and their intended audiences appetite to be sold to. Our goal is not just to make the site rank well but also to generate more leads for your sales team.

This SEO process can take 12-30 weeks to be fully realized. The sooner you start optimizing your site the earlier you will see results.

 

Contact Elm City Computing